Yuup is a UK-based experiences marketplace offering everything from pottery classes to large-scale drone light shows across multiple cities.
They needed to drive ticket sales for their drone shows in 2024–2025 through a competitive, high-performing campaign that maximised return on ad spend (ROAS) and stood out in a crowded events market.
We didn’t just launch ads, we engineered a smarter, leaner campaign. Starting with a refined full-funnel strategy, we focused on creative impact, audience precision, and real-time optimisation to maximise return from a more focused 2025 push. Here’s what we did…
Deployed a refined full-funnel paid social strategy across Meta, supported by updated creative assets (static, motion, and UGC).
Implemented real-time performance monitoring to refresh creative regularly, combat ad fatigue, and maintain engagement.
Used geo-targeting to promote events across five UK locations, aligning creative with local audiences.
Optimised audience targeting, channel mix, and creative for the 2025 season to achieve peak ROAS with a smaller-scale campaign.
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“Six months into launching the UK’s first ticketed drone light shows, we sought an agency partner to help us move from pilot phase to a UK-wide tour in collaboration with prestigious sporting venues. Lunar proved an exceptional choice, delivering innovative, multi-channel paid social campaigns that helped grow our audience threefold in just nine months. The team was fantastic to work with, and I look forward to building on this partnership in the future.”
– Dominic Mills
Founder & CEO, Yuup
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Lunar Digital were able to deliver a leaner, smarter paid social campaign that achieved stronger results with less spend, proving the impact of precision targeting, creative optimisation, and real-time performance management.
£394k total revenue across campaigns
65.8M impressions
7,040 purchases
ROAS peaks of 22.47
Lunar Digital continues to support ongoing improvements, ensuring Yuup’s digital presence matches the quality and engagement of their unique local experiences.