Birmingham Airport Website Migration & SEO
How a high-stakes SEO migration helped performance take off
Lunar have been working with Birmingham Airport (BHX) across a number of digital, creative and branding projects since 2023. So when it came to one of their most critical digital moments—a complete website migration—they came to us to protect their performance and maintain SEO equity across the site.
The challenge? Safeguard SEO equity built up over years, while implementing a cleaner, faster, mobile-first site architecture ready to support the airport’s long-term digital vision.
What We Did
This wasn’t just a page-for-page migration. We helped reshape how BHX appears and performs in search, giving the new website a powerful foundation to grow from. To deliver a full SEO migration strategy without the mess, Lunar Digital did the following:
Carried out a full SEO and technical audit of the legacy site
Identified high-priority pages and revenue-driving keywords to preserve visibility
Delivered a bespoke SEO migration plan with redirect maps, internal linking audits and new meta structures
Deployed performance monitoring and rapid indexing post-launch
Updated tracking and analytics to ensure data continuity
The Impact
With zero loss in organic traffic, this SEO migration didn’t just maintain BHX’s presence in Google, it improved it. One of the busiest UK airports now has a faster, better-performing digital destination, thanks to a smart strategy built around user behaviour, search demand and future scale.
+22.8% increase in total revenue YoY
+30% increase in website sessions YoY
+6% uplift in #1 keyword rankings
Lunar Digital is still working with Birmingham Airport, helping to maintain and manage their digital presence strategy with technical SEO, website UX and content strategy.