DIGITAL
STRATEGY
Looking for support with your digital marketing efforts? Our in-house team blends strategy with real-world execution to help you cut through the noise and get results that matter.
Smarter digital starts with sharper strategy
At Lunar Digital, we like to take a holistic approach to digital marketing and seek to implement the best multi-channel approaches possible, in order to ensure 360° coverage of your audiences. We develop bespoke data-driven channel plans, before executing and optimising campaigns that generate results. We then provide tailor-made reporting using a range of industry tools to uncover the key insights from your audience, to drive business growth. You’re also getting all the flavour of Lunar Agency, to take your brand over the moon.
From paid search, paid social and influencer marketing, to organic social, email marketing, CRM and more – our team have a wealth of knowledge guaranteed to help you achieve your business goals.
LEAD GENERATION
Generating high-quality leads with the right intent is crucial for efficiency and business success. After all, who wants to trawl through leads just to find they’re not willing to convert? This is where we thrive at Lunar Digital! We have extensive experience in lead generation campaigns for everything from job recruitment and B2B sales, to hospitality, education and more.
Want a little more evidence? Take a look at our Sanctuary Care case study – we helped revitalise care worker recruitment and generated a 136.67% increase in application leads.
E-COMMERCE REVENUE
Increasing e-commerce revenue and bolstering ROAS is part of our bread and butter at Lunar Digital. Through our expertise, the latest industry insight, and extensive data-driven testing methods, we can identify where the opportunities lie for you and your target audience. From customer acquisition to driving purchases and retention, we craft multi-channel campaigns that seamlessly encompass every user touch point and increase customer lifetime value.
Looking for the data to prove it? Take a look at our Bateaux London case study – we helped them to achieve 146.31% of their Spring 2023 revenue target.
AWARENESS & ENGAGEMENT
Driving awareness and engagement is crucial for reaching new customers. It’s also an important part of nurturing your current audience and growing your brand reputation to support your business growth. Whether you’re looking to increase the visibility and following of your brand, drive traffic and engagement to your chosen channels, or distribute mass communications to the people that matter; Lunar Digital have a team of experts across paid, organic and PR who are here to support.
But what does good look like? We’ll let the numbers from our recent work with Birmingham Airport do the talking – our campaign spanning 8 channels helped drive 8.7 Million impressions in 8 weeks and achieved an 11.80% increase in overall website traffic.
WHAT WE OFFER
PAID MEDIA
Our talented team are well-versed in the world of paid search. We conduct audits on GA4 and Google ads, create and run strategic search campaigns, and ensure effective tracking is in place with use of Google Tag Manager.
ORGANIC SOCIAL
We help brands build meaningful online communities and create social content that actually connects. From strategy and management to influencer campaigns, our team makes sure every post is fit for channel and keeps your brand growing.
SEO & Content
Behind every effective digital strategy is a search engine that actually finds you. Our SEO services help you rank where it matters, drive the right traffic, and turn clicks into customers. Level up your online presence and get more for less.
EMAIL & CRM
Looking to craft engaging email comms? In need of customer relationship management support through platforms such as HubSpot? We’ve got the ability to align your marketing outputs to provide a seamless customer experience.
OUR WORK IN DIGITAL
FAQs About Our Digital Strategy Services
What do you mean by digital strategy?
Digital strategy isn’t just a plan to post more content or run ads. It’s about deciding where your growth should come from and building a structured roadmap to get there.
We look at your commercial objectives, current performance, audience behaviour and competitive landscape. From there, we define which channels matter, how they should work together, what success looks like and how it will be measured.
Do we really need a digital strategy, or can we just start running campaigns?
You can run campaigns without a strategy, but it often leads to inconsistent results and wasted budget.. like getting in a car without an idea of where you want to go (you’ll end up somewhere, but it might not be where you intended).
Without a clear strategy, it’s easy to invest in the wrong channels, target the wrong audiences or measure the wrong metrics. A defined strategy ensures every campaign supports a wider objective, whether that’s lead generation, revenue growth or market expansion.
What problems does a digital strategy actually solve?
A strong digital strategy brings structure to growth. It solves issues like unclear priorities, inconsistent messaging, underperforming campaigns, unclear ROI and misaligned channel investment. It helps you understand where your biggest opportunities sit and what needs to change to unlock them.
If your marketing feels busy but not impactful, strategy is usually the missing piece.
What’s included in a digital strategy with Lunar Digital?
Our digital strategy process typically includes a performance audit, competitor analysis, channel review, audience insights and KPI definition.
We evaluate what’s working, what isn’t and where the strongest growth opportunities lie. From there, we build a roadmap outlining recommended channels, investment levels, testing priorities and performance targets.
It’s all built around you and your business goals.
How long does it take to develop a digital strategy?
A structured digital strategy typically takes a few weeks to develop properly.
That includes data analysis, stakeholder conversations, competitor research and opportunity mapping. Rushing strategy often leads to shallow recommendations. Taking the time to build it properly ensures every channel decision is backed by insight.
The outcome is a roadmap that can guide six to twelve months of focused activity.