DIGITAL
DONE RIGHT
Servicing your digital marketing needs with all the creative flavour of Digbeth, Birmingham.
A Business-Focused Take on Digital Marketing
At Lunar Digital, we don’t just tick boxes, we ask the right questions. What’s holding your digital performance back? What does growth really look like for your business? How can we connect the dots between strategy, media, content and technology to get you there?
Our approach brings together smart strategy, clear planning and seamless delivery to help brands grow in ways that actually matter. Whether it’s generating high-quality leads, improving conversion rates, or repositioning your brand online, we build digital ecosystems that are designed to perform and scale.
Everything is insight-led, results-focused, and delivered in-house by a team of specialists who care about doing things properly, not just quickly.
DIGITAL STRATEGY
Our team build strategies that connect digital activity with your wider business goals. From lead generation to market repositioning, the Lunar Digital approach is built on data and insight, not assumptions.
We’ll get under the surface of your performance, highlight the opportunities you’re missing, and shape a clear plan that moves things forward. With the right channels, tactics and creative in place, we’ll help you achieve impact that lasts.
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PAID MEDIA
We make your media budget work harder by combining smart targeting, tailored creative and rigorous testing, to develop paid campaigns that deliver measurable outcomes.
From Google Ads to Meta, LinkedIn and Performance Max, we know where your audience is and how to reach them. Our team of paid media specialists focus on real-time optimisation and clear reporting to make sure every click is working toward your business objectives.
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ORGANIC SOCIAL
Strong brands show up consistently. With channel-first thinking and content that resonates, our organic social campaigns help build relevance, reach and long-term engagement.
That might mean crafting an always-on calendar, launching influencer partnerships or producing reactive content that adds something new to the scroll. Whatever the brief, content is always tailored, insight-led and aligned with brand purpose.
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SEO & CONTENT
We combine technical SEO and creative content to improve visibility, drive traffic and support conversion. Whether you need a site audit, ongoing optimisation or fresh content, we’ll tailor a plan around your brand’s goals.
Our team produces search-led content that’s engaging, informative and aligned with user intent. It’s about showing up in the right moments, with the right message, and moving users toward action.
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EMAIL & CRM
Good CRM builds trust, not just lists. With segmentation, automation and creative campaigns that reflect your brand voice, we help you stay present in a way that feels personal and purposeful.
Whether it’s lead nurture, onboarding, or reactivation, our email strategies support better retention, more conversions and stronger relationships over time.
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LUNAR GROUP
Working with Lunar Digital means more than access to a great digital team, it means having a full-service creative agency in your corner too.
Through our close partnership with Lunar Agency, we tap into award-winning creative talent across design, brand, campaign development and production. That means sharper storytelling, stronger concepts and assets that actually drive performance.
And because we’re also part of Group X, we’re plugged into a wider network of media and brand partners — including Elonex — giving you added firepower when it comes to outdoor, experiential, and integrated campaigns.
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Trusted By
Lunar Agency has retained and ongoing content projects with an impressive set of regional, national and global clients. Our portfolio includes consumer and B2B focuses, across industries such as sport, beauty, property, technology, education, travel & tourism, retail and more.
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Vivalis chose to work with Lunar to manage all elements of its comms and we haven’t looked back! The business is led by the brilliant team, from the strategic build to output, they work at a great pace and are very commercial, really understanding consumers and brands. From day one Lunar just ‘got it’. We really enjoy working with the team at Lunar and are very excited to be building our brands and business with them.
CEO, Vivalis
A huge thanks for the work you’ve all put into the Australia strategy and campaign, it’s incredible what we’ve achieved in two weeks. It’s been a real pleasure to work with you all on this project and I look forward to the next.
Head of Marketing, Capita One
We’ve been thoroughly impressed with Lunar Digital’s can-do attitude, with work undertaken already having a positive effect on web sales. We’re anticipating a strong year ahead!
Managing Director, Bronnley
I’ve worked with Lunar for around 12 months now and I see them as an extension of my marketing team. The team bring a refreshing perspective to our campaigns and also our strategic approach. We are working on a wide range of material for our B2B audience, covering PR and Digital Marketing. The key to Lunar is that they see the bigger picture, it is not just about creating content but also ROI and our strategic approach to achieve market penetration.
Marketing Manager, V12 Vehicle Finance
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FAQs About Our Digital Marketing Services
How do I know if we actually need a digital marketing agency?
You likely need an agency if your internal team lacks specialist expertise in areas such as SEO, paid media or performance tracking, or if growth has plateaued despite ongoing activity. So many businesses we see generate traffic but struggle to convert it efficiently, scale paid campaigns profitably or rank competitively in search.
An agency becomes valuable when digital marketing needs to be commercially accountable rather than experimental. If revenue growth, customer acquisition and return on investment are priorities, strategic external support often accelerates progress.
We like to think of ourselves as an extension of your internal team.
What results should we realistically expect from digital marketing?
Results will depend on market competitiveness, current performance levels and investment, but realistic expectations should focus on measurable commercial outcomes rather than vanity metrics.
For SEO, businesses typically see steady improvements in rankings, organic traffic and lead quality over six to twelve months. For paid media, performance gains can often be seen within weeks through structured testing and optimisation.
A strong agency should set clear KPIs at the outset, outline expected timelines and report transparently on both progress and challenges, which is what we do for our clients.
Can you work alongside our internal marketing team?
Definitely.
Many of our partnerships involve collaborating with in-house marketers. We can act as an extension of your team, providing specialist expertise in SEO, paid media, analytics or campaign strategy while your internal team manages brand and day-to-day activity.
The aim is to complement your existing capabilities, not replace them.
What digital marketing services do you offer, and what problems do they solve?
We offer a full range of digital marketing services designed to help ambitious businesses grow in a measurable, sustainable way.
Our core services include SEO, paid media and PPC, organic social, content strategy, email marketing and CRM, and broader digital strategy. Each service plays a different role depending on where your business is currently struggling or looking to grow.
Whether you’re looking to get more from your marketing budget, feel like your current agency is just on auto-pilot, or just want to take things to the next level, we can help get you to where you want to be.
What happens during the first 30 days of working together?
The first 30 days focus on understanding your business objectives, auditing current performance, refining tracking and defining KPIs.
This typically includes a detailed review of your website, analytics setup, paid campaigns, competitor landscape and search visibility. From there, a clear roadmap is established outlining strategic priorities, testing frameworks and performance targets.
A strong onboarding phase sets the foundation for sustainable growth.