PAID MEDIA
EXPERTISE
Partner with Lunar Digital for performance-led paid media strategy and execution across search, social and beyond, all tailored around your business goals.
Data-Driven Paid Media Expertise
Our team of paid media specialists plan and execute a wide range of paid-media-based services such as Google Ads, Meta ads and Linkedin advertising to deliver tangible and cost-effective results for your business.
Through strategic planning and a collaborative approach, our paid media campaigns seek to drive the strongest results for our clients across the full customer journey, including in-depth analytics reporting, valuable campaign insights and data-driven optimisation. You’re also getting all the flavour of Lunar Agency, to take your brand over the moon.
Whether you’re looking to boost brand awareness or drive high-quality data capture, our team of PPC and paid media specialists are here to consistently deliver results against your marketing objectives to elevate your paid performance to the next level.
Strategic Spending. Unmissable Results.
We don’t do set-and-forget campaigns or recycled ad templates. Every paid media strategy we build is tailored to your brand’s goals, audience behaviour, and business objectives, because performance shouldn’t come at the expense of personality.
From thumb-stopping creative to hyper-targeted messaging, our paid media specialists craft campaigns that cut through the noise and convert. We combine platform expertise with real-time data insights to optimise every click, scroll, and swipe, so your brand shows up where it matters, when it matters, and to the people who matter.
Whether you’re scaling a startup or supercharging an established brand, we turn paid media into a growth engine. Expect strategic thinking, fast pivots, and transparent reporting, because great campaigns don’t just reach audiences, they move them. With Lunar Digital, your media budget becomes a launchpad, not just a line on the spreadsheet.
Our performance-driven approach ensures your ad spend works harder, fuelled by insight, creativity, and a relentless focus on results.
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“Working with Lunar Digital has been amazing. From our initial strategy meeting, to scaling-up our digital activity in line with our business goals, it really feels like they’ve grown with us as an agency over the years.”
– Paul Tomlinson
Co-Founder, Cord EV
“Six months into launching the UK’s first ticketed drone light shows, we sought an agency partner to help us move from pilot phase to a UK-wide tour in collaboration with prestigious sporting venues. Lunar proved an exceptional choice, delivering innovative, multi-channel paid social campaigns that helped grow our audience threefold in just nine months. The team was fantastic to work with, and I look forward to building on this partnership in the future.”
– Dominic Mills
Founder & CEO, Yuup
I’ve worked with Lunar for around 12 months now and I see them as an extension of my marketing team. The team bring a refreshing perspective to our campaigns and also our strategic approach. We are working on a wide range of material for our B2B audience, covering PR and Digital Marketing. The key to Lunar is that they see the bigger picture, it is not just about creating content but also ROI and our strategic approach to achieve market penetration.
Marketing Manager, V12 Vehicle Finance
Excellent new agency that is dynamic, reactive and fun to work with. Backed-up with a wealth of experience, without the budget-blowing price tag.
Head of CRM, Sk:n Clinic
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FAQs About Our Paid Media Services
What do you include in your paid media services?
Our core focus is Google Ads and paid social across Meta and LinkedIn.
Google Ads allows us to capture high-intent demand when people are actively searching for your services or products. Meta is powerful for scalable awareness, retargeting and driving demand generation. LinkedIn is particularly effective for B2B targeting where job role, company size and industry matter.
Where relevant, we also support Shopify performance campaigns and occasional Reddit advertising where audience behaviour justifies it. Platform selection is always based on where your customers are most likely to convert, not on spreading budget thinly.
How do you make sure our ad budget isn’t wasted?
We start with structure and clarity. Before scaling spend, we define clear objectives, conversion tracking and performance benchmarks. Campaigns are built around tightly defined audiences and commercial intent rather than broad targeting.
From there, we monitor performance closely and optimise continuously, adjusting bids, refining audiences, improving ad copy and testing landing pages. Paid media should feel controlled and accountable, not unpredictable.
We’ve tried Google Ads before and it didn’t work. What would you do differently?
Often when paid media “doesn’t work,” the issue isn’t the platform, it’s the strategy.
Common problems include poor keyword targeting, weak landing pages, inaccurate tracking or a lack of ongoing optimisation. We begin with a full audit to identify inefficiencies and missed opportunities.
Then we rebuild campaigns around commercial intent, conversion clarity and structured testing. So it’s all about spending smarter, not spending more.
How do you measure paid media performance?
We agree clear KPIs at the outset, typically focused on cost per acquisition, return on ad spend, conversion rate and revenue contribution.
Accurate tracking is essential. We ensure conversion tracking and analytics are properly configured so decisions are based on real data. Reporting focuses on performance insights and commercial impact, not vanity metrics.
What budget do we need for paid media to work?
There isn’t a universal number, but budget needs to align with competitiveness and growth goals.
In competitive sectors, underfunding campaigns can limit data and slow optimisation. We assess your market, search demand and competition to recommend a realistic starting budget that allows for meaningful testing and scalable growth.
Paid media works best when investment is intentional and strategically allocated.