3 Proven Ways to Improve Your Landing Page Conversion Rate

24th October 2025

If your landing page isn’t converting, you’re not alone, the average landing page conversion rate sits at just 4.02%. Yet the top-performing 10% convert at over 11%, proving there’s massive upside for pages built with intent.

So what separates the high-performers from the rest?

After auditing and optimising hundreds of landing pages, we’ve found a handful of consistent patterns, small tweaks that can lift conversions by 30–50% without a full redesign.

We ourselves have used these 3 ways to improve landing page conversion rate to increase conversion rates by up to 41% and reduce CPA by up to 37%.

Here’s what we’ve learned from testing these changes with clients, and the data that proves they work.

1. Move Your CTA Above the Fold

One of the most common mistakes we see is the primary call-to-action (CTA) buried halfway down the page. It forces users to scroll, think, and work to convert, which most won’t.

The Nielsen Norman Group suggests that users spend 57% of their viewing time above the fold, and pages that place their main CTA there can boost conversion rates by up to 68%[1].

When visitors land, they should instantly know what action to take, whether that’s “Book a Demo,” “Get a Quote,” or “Download the Guide.”

Quick Fix:

  • Place your CTA in the hero section, visible without scrolling.
  • Repeat it two more times further down the page.
  • Use action-led language like “Start My Free Trial” instead of “Submit”.

2. Speak to the Right Audience (In Plain English)

Your landing page isn’t your pitch deck. If your copy reads like “Next-Gen Omnichannel Enablement Solutions”, you’ve already lost your reader.

The average online reader spends less than 8 seconds deciding whether to stay on a page[2]. Clarity wins every time.

HubSpot data shows that landing pages written at a Year 8 reading level convert 23% better than those overloaded with jargon. Your visitors don’t want to decode your product; they want to know how it helps them.

Quick Fix:

  • Rewrite your headline to clearly show what they’ll gain.
  • Use subheads to highlight quick wins or pain-point relief.
  • Avoid internal language, use your audience’s own words.

Example:

❌ “Next-Gen Omnichannel Enablement Solutions”

✅ “We help you expand your marketing reach”

3. Focus on One Goal, Not Five

“Start free trial,” “Download brochure”, “Contact us”, “Watch demo”.

Sound familiar? Too many CTAs create cognitive overload, and confusion kills conversions.

Landing pages with a single, focused call-to-action generate 62% more leads than those with multiple goals. Every extra option adds friction.

Quick Fix:

  • Define one conversion goal for each landing page.
  • Remove unrelated links, menus, or pop-ups.
  • Make sure your CTA colour and copy are consistent throughout.

The High-Conversion Blueprint

Every high-performing landing page shares a simple formula:

  • Headline: Show value in one bold line.
  • Subheadline: Explain what users gain quickly.
  • CTA: Bright, clear, and repeated across the page.
  • Testimonials: Add social proof to remove doubt.

VWO found that pages with social proof convert 34% higher than those without, and Adobe research shows a strong visual hierarchy can increase engagement by up to 47%.

When you combine clear design, focused messaging, and data-backed structure, the results compound fast.

The Takeaway: Small Changes, Big Wins

You don’t need a full redesign to see results. Start with these three simple optimisations:

  • Move your CTA above the fold
  • Simplify your copy for clarity and benefit
  • Focus your page on one clear goal

Just by following these simple restructures on landing pages, Lunar Digital have seen a clients’ conversion rate improved by 41%, and CPA dropped 37%.

Even a modest 10–20% lift in conversion rate can transform your ROI, especially when you’re running paid campaigns.

If you’re unsure where your landing page is leaking conversions, Lunar Digital can help audit and optimise your funnel. We’ll identify the silent killers and turn your traffic into growth.

Sometimes, the smallest change makes the biggest impact. Get in touch to start seeing results!