Lunar Group launches AI division “Lunar Brain” with globally recognised leader at the helm

Lunar Group is proud to announce the launch of Lunar Brain – a dedicated division focused on helping businesses unlock the strategic potential of artificial intelligence.

This new offering joins our existing divisions – Lunar Digital, Lunar Agency, and Lunar Intel – as part of our continued commitment to answering the question every forward-thinking business is asking: What’s next?

A Serious Step Toward AI-Led Growth

At the forefront of this new chapter is Vlad Mukhachev, appointed as Head of AI & Digital Transformation. Vlad is a globally respected authority in AI strategy and governance:

• He serves on international advisory boards influencing AI adoption and policy across sectors.
• He has led AI programmes for some of the world’s most influential organisations throughout EMEA and APAC.

His appointment signals more than just an ambition – it’s a declaration: Lunar is taking AI seriously. Rather than adding another “AI-powered” label, we’re building a fully-fledged division dedicated to delivering meaningful, board-level AI strategies and transformation.

What Lunar Brain Will Offer

Lunar Brain will work directly with CMOs, marketing leaders, and transformation teams to craft bespoke AI strategies that go beyond hype and into impact. Key services will include:

• Long-term strategic AI planning aligned to brand and business goals
• Identification of AI-powered opportunities across creativity, insight, and operational efficiency
• Development of future-proof solutions, not flash-in-the-pan tools

Whether a business is starting its AI journey or seeking to scale existing use cases, Lunar Brain offers clarity, confidence, and competitive edge in an era of rapid technological change.

A Vision for the Future

“AI is moving at lightning speed, and the most exciting work is with CMOs who move fast, experiment, and lead change,” says Vlad.
“What drew me to Lunar is how different they are from big network agencies: leaner, faster, and built on senior expertise. It’s the perfect place to create AI solutions that make an impact both in the UK and beyond.”

A Strategic Fit for Lunar Digital’s ‘What’s Next?’ Mindset

For Lunar Digital and the wider Lunar Group, the launch of Lunar Brain reinforces our long-held belief that AI and digital transformation can’t be siloed, they must live at the centre of everything we do.

From integrated campaigns to digital product builds, Lunar Brain will actively inform every touchpoint of our work. For our clients, this means bigger thinking, smarter strategies, and future-proofed ROI.

Robert Bloxham, CEO of Lunar Group, adds:

“This appointment marks a significant moment for Lunar. AI is transforming our industry. At Lunar, we don’t want short-term fixes — we want meaningful change.

By launching Lunar Brain and bringing in Vlad to lead it, we’re showing that we’re serious about helping brands use AI strategically, creatively and effectively. Vlad’s global experience and board-level expertise make him the perfect person to guide both our clients and our teams through this next chapter.”

Lunar Brain is now live.

For clients of Lunar Digital, this marks a major step forward. Whether we’re building digital products, running high-performance campaigns, or defining digital strategy, Lunar Brain ensures AI isn’t just a bolt-on, it’s built into the thinking from the ground up.

With Vlad’s expertise, we’ll help our clients move faster, think longer-term, and uncover smarter ways to grow — all while staying ahead of what’s coming next.

If you’re exploring how AI could give your business a competitive edge, Lunar Digital is ready to lead the way.

Contact us to understand more about how our multi-faceted digital offering can benefit your business.