Cord EV came to us in 2022 to develop a launch strategy for marketing their electric vehicle charging offer to EV owners and environmentally-conscious businesses across the UK.

They wanted to break into the mainstream and move away from being seen as just another discount brand, needing a clear digital roadmap, sharper messaging, and performance marketing that delivered results without blowing the budget.

What We Did

To get there, we combined sharp strategy, channel know-how and creative thinking to bring their digital campaigns and creative to life. We ran a phased approach consisting of:

Mapping out a strategic digital launch plan with research, channel insight and SEO to drive awareness and sales

Arming Cord’s team with brand assets, an organic social strategy and templated creatives to streamline in-house content

Rolling out a paid media programme with laser-focused ROI, testing Meta Ads, Google Search and YouTube to reach customers across touchpoints

Expanding into Performance Max, Google Shopping and Programmatic Display to scale results through 2024 and 2025

We didn’t settle for average creative either.. Working with our creative agency partner – Lunar Agency – for Cord’s seasonal March Made Easy campaign, we swapped forgettable product ads for story-led content that stuck. The result? More impact for every pound spent.