RUSH HAIR & BEAUTY
Driving Sales & Cutting Edge Impressions Through Paid Social
RUSH is one of the UK’s largest hair and beauty salon chains in the UK with around 100 salons nationwide.
They were frustrated that their digital marketing activity wasn’t producing the results they needed but were unsure how to improve performance.
Assessing RUSH uncovered gaps which were causing fragmented data, we created a unified report, merging data sources, clarifying insights for decisions.
Targeted Paid Social & DOOH
This clarity uncovered where their channel mix was falling short and where budget was being spread too thin. By pinpointing exactly which channels were delivering the strongest returns — and which needed rethinking — we reweighted spend and focused effort where it would have the biggest impact.
We optimised their digital marketing with a sharper paid social strategy, running a rigorous series of creative testing sprints to find what resonated best with their audience. Alongside this, we brought in bold, brand-led DOOH placements to update perceptions and move the brand away from being seen as just ‘discount treatments.’
The result was a more focused, higher-performing mix that balanced short-term conversions with a stronger, more confident presence in the market.
What We Did for RUSH Hair & Beauty:
– Identified the most effective channels and optimised budget split for better ROI –
– Ran multiple paid social creative testing sprints to refine messaging and creative –
– Planned and delivered brand-led DOOH placements to reposition the brand –
– Shifted the focus from price-led offers to long-term brand value and trust –